Super Bowl commercials are already heating up, and Sabrina Carpenter is leaning all the way into surreal humor for one of the game’s buzziest spots.
The Grammy-winning Pop star fronts a new Pringles commercial set to air during the Super Bowl 2026, opening the ad by declaring she’s “tired of boys” and in need of “a man.” Enter a familiar red can of Pringles, which whispers a simple instruction: “Build him.”
Using the stacked chips, Carpenter creates “Pringleleo,” a fully formed man who springs to life thanks to her imaginative snack engineering.
The unlikely duo enjoy a picture-perfect romance, at least until chaos hits on the red carpet, where fans accidentally knock Pringleleo over and promptly eat him instead.
The brand says the ad continues its long-running Super Bowl tradition while dialing up the absurdity. Speaking about the campaign, Mars Snacking senior vice president Sarah Reinecke said:
“This year, we’re bringing Pringles to life, almost literally, as Sabrina builds her beloved Pringleleo, and we’re honored to show the world their unexpected love story.”
The commercial marks another high-profile pop culture moment for Carpenter, who continues to balance chart success with a growing on-screen presence.
Ahead of the Big Game, watch the commercial below: