Beauty powerhouse Laneige has just named GRAMMY-nominated girl group KATSEYE as its new global partner. The six-member group is fronting the campaign for the brand’s latest launch, the ‘JuicePop Box Lip Tint.’
The collaboration marks a major milestone for both parties. KATSEYE becomes the first girl group Laneige has partnered with, while the beauty brand is the first Korean beauty label the rising Pop act has teamed up with.
It follows previous partnerships with Jin of BTS and Sydney Sweeney.
Check out the commercial spot:
Speaking on the partnership, Julien Bouzitat, senior vice president of prestige at parent company Amorepacific U.S., shared:
“KATSEYE’s rise has been remarkable to watch, from the group’s formation to the global cultural influence they hold today. They represent a new generation defined by creativity, individuality and confidence.”
The campaign spotlights each member’s unique personality through music-inspired shades. Sophia Laforteza is paired with “Red Classic” for her bold confidence, while Manon Bannerman embodies “Pop Star Peach.” Lara Raj wears “DJ Plum,” reflecting her passion for producing and songwriting, and Megan Skiendiel represents the rosy brown “Jazzy Jam.” Meanwhile, Daniela Avanzini sports “Disco Coral” and Yoonchae Jeong showcases “LoFi Mauve.”
The lip tint itself boasts a lightweight formula powered by Laneige’s Water-Oil Remix Complex, delivering up to 12 hours of buildable color with a hydrating, glossy finish. The product features a portable design with a loop cap for easy on-the-go touch-ups.
The ‘JuicePop Box Lip Tint’ collection, which includes eight shades total, retails for $23 and launches on Laneige.com and Sephora.com on January 27, with in-store availability beginning January 30.
