The BBC has officially confirmed a groundbreaking partnership with YouTube that will see the British broadcaster produce original content specifically for the video platform.
The landmark deal, first murmured about last week, represents a major strategic shift as the corporation looks to meet younger audiences where they’re consuming content. Under the agreement, the broadcaster will invest in YouTube-first programming and launch new channels aimed at children and young adults.
BBC Director-General Tim Davie said:
“It’s essential that everyone gets value from the BBC, and this groundbreaking partnership will help us connect with audiences in new ways. We’re building from a strong start and this takes us to the next level, with bold homegrown content in formats audiences want on YouTube and an unprecedented training programme to upskill the next generation of YouTube creators from across the UK.”
The pact kicks off with the Winter Olympics in February, with the BBC using YouTube to showcase what it billsas as “BBC moments that bring the U.K. together” and promote its linear channels.
Beyond original content, the deal includes a major investment in U.K. creators. Led by the National Film and Television School, 150 media professionals will participate in workshops designed to develop YouTube skills and support creators looking to transition into digital-first content.
The move comes after YouTube viewership in the U.K. surpassed the BBC’s combined channels for the first time in December, with 52 million viewers compared to the broadcaster’s 51 million.
The joint venture will also allow the BBC to generate revenue through advertising on programs shown outside the U.K., while maintaining its ad-free model domestically.
Interesting times!