Kim Kardashian’s SKIMS just took shapewear to the jawline with the debut of its first-ever beauty product: the Seamless Sculpt Face Wrap.
Priced at $48 (and already sold out), the wrap promises a sculpted cheek, chin, and jawline effect using SKIMS’ trademark “sculpting fabric” infused with collagen yarns.
Marketed as a skincare-meets-shapewear hybrid, the Face Wrap is touted as “a must‑have addition to your nightly routine.”
It’s designed to fit snugly—think “face shapewear”—using Velcro closures for comfort and ease.
Available in two neutral shades, “Clay” and “Cocoa,” the tool taps into TikTok-driven trends, such as jawline contouring and the viral “morning shed” aesthetic.
The launch marked SKIMS’ first venture into beauty, following the acquisition and wind-down of Kim’s previous skincare label, Skkn, to make way for this new chapter under the SKIMS umbrella.
Like most things Kim K, the Face Wrap quickly became a social media lightning rod – with some praising the stylish packaging and novelty, while others probing its effectiveness, necessity, and messaging.
Is it a beauty game-changer or a bold marketing move? Opinions vary.
Whatever the case, SKIMS continues to spark conversation. The move again reminds us that Miss Kardashian knows how to ignite conversation – and viral
Will you be copping one?